Keyword Gap Analysis

Finding Keyword Gaps

Keyword gap analysis identifies keywords your competitors rank for that you do not. These are your best content opportunities.

How to Run a Gap Analysis

1. Go to Competitors ? Keyword Gap
2. Select competitors to compare against
3. Filter by difficulty, volume, or position
4. Export results for your content plan

Interpreting Results

• Missing: You have no ranking for this keyword
• Weak: You rank below position 20
• Strong: You rank in the top 10